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BabbaCo

Blog Redesign

BabbaCo's products have a personal touch because they're created by women who have experienced motherhood. As a result, there's very little separating BabbaCo the brand and BabbaCo the company. In order to take advantage of this, VaynerMedia wanted to optimize the blog section of their website, creating a venue for visitors to understand the personal relationship the company has with its products.

Key Project Elements

Blog

Work With Us

Blog

Jessica had a blog on her existing site, but the design was cramped and ineffective. In addition, the publishing mechanism was inconvenient and inconsistent, creating an unnecessary barrier to maintaing a consistent content schedule.

First, we integrated an industry standard wordpress platform and imported all of her existing posts. Next, we modernized the look of her blog, creating a design that was both beautiful and consistent with user experience best practices. Jessica is extremely charismatic and produces great video content, so we decided to institute a categorization system that allows users to quickly filter out everything but her video blog posts. Finally, we improved accessibility for her archived posts.

new.babbaco.com/blog

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