Portfolio

Crush It! Book

Website Overview

From concept to execution, our team developed the website for Gary Vaynerchuk's New York Times Bestselling book, "Crush it!" Our main goal when building the site was to inform the visitor about Gary and Crush it! while also leading the user to the many venues in which he or she could purchase the book.

Key Project Elements

Home Page Feature
Blog
The Crush It! Experience

Work With Us

Home Page Feature

The book cover is showcased with prime placement to establish brand and encourage visual connection in physical bookstores. Also, within the marquee, we've designed a clear call to action to buy the book.

We've logically separated and displayed four of the most important features and selling points: a sample chapter, a resource for professors, "Gary on TV", "Press and Reviews" and the "Crush It! vook."

Blog

Below the fold, we implemented a prominent, dynamic area for Gary to update with updates, news, and videos as the marketing push continued. We also established a consistent sidebar living on all internal pages with secondary call-to-actions (support on Twitter, Live Map, Sign-up for newsletter, and Follow Gary).

crushitbook.com/#main

The Crush It! Experience

An innovative aspect of the Crush It! Book website is the experience page. This page provides incentives for consumers to buy multiple copies of the book. With this page, we leveraged Gary's ability to connect with fans on a personal level and tell a story by including video explanations with every offer. Furthermore, we expressed the concept with a clean, elegant, and user-friendly layout.

crushitbook.com/crush-it-the-experience/

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