Portfolio

Kerry Rhodes

Kerry Rhodes plays Safety in the National Football League. When conceptualizing his website we wanted to properly highlight his various interests while still staying true to his football roots.

We implemented a three-column layout with persistent sidebars, showcasing Kerry's social media presence and off the field ventures while allowing for a dynamic main content area.

Key Project Elements

Personalized Intro Videos
Integrated Online Store
Integrated Twitter Feed
Customized Facebook Fanbox

Work With Us

Personalized Intro Videos

With the goal of establishing Kerry's personal brand, we supplemented each tab on the site with a corresponding video from Kerry. These videos inform the visitor about the content they will find in each tab while creating a more personal feel to the site as a whole.

Integrated Online Store

Kerry's store has various personally branded items that he wanted to feature on his website.

The store section utilizes a user-friendly gallery layout with the ability to feature products. In order to highlight some of the more popular products, we consistently placed calls to action across key areas of the website.

kerryrhodes.com/store

Integrated Twitter Feed

In order to highlight Kerry's commitment and frequent use of Twitter, we created a custom built feed which we then integrated into the header of his website. The 'Follow Kerry on Twitter' button was placed in a prominent location and uses Twitter's branded logo so that it is easily recognizable to visitors.

Customized Facebook Fanbox

We featured a Facebook fan box on the left sidebar. Kerry's fan box allows Facebook users to become a fan without leaving the website. His fan box also features a live stream of his recent Facebook fan page activity while highlighting a random sampling of fans with thumbnail photos.

More From Our Portfolio

NHL The National Hockey League is the second-oldest of the four major professional team sports leagues in North America. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL has partnered with VaynerMedia to grow their social media reach in order to engage current and new fans and build excitement around NHL hockey.	Crush It! Book The social media revolution has changed the way we live our lives and conduct our business. Crush It! is Gary Vaynerchuk's New York Times Bestseller that will give you the tools to take advantage and WIN.	claimio Claim.io is a service that secures your name across 300 of the top social platforms on the Internet, protecting your brand. We redesigned their logo and website, creating a new branding message to coincide with their new marketing initiatives and recently-lowered prices.	Broadway Joe A legendary quarterback from The University of Alabama and one of the all-time greats in the NFL, "Broadway Joe" Namath is synonymous with the game he loves, football. Since his playing days, he has remained a presence in the game with players and fans alike. Mr. Namath approached VaynerMedia with a desire to reconnect with fans and share his stories & opinions on the game.
Sunshine Suites Featured as one of INC Magazine's Fasting Growing Companies, Sunshine Suites is an affordable on-demand office space in New York City with locations in Tribeca and NoHo. We've executed several online initiatives to help extend their brand on the web.	Gary Vaynerchuk Co-founder of Vaynermedia, host of Wine Library TV, and best-selling author are just a few of the ways to describe Gary. His experience building both his personal brand and his family's wine business, Wine Library, has made him a leading voice on social media and business.	BabbaCo BabbaCo proves that products for babies and toddlers can be functional and simple without sacrificing an ounce of style. These are products made by mothers, for mothers. Babbaco was founded by Jessica Kim, a mother of two, who (along with her beautiful children) also doubles as the face of the brand.	Jalen Rose A member of one of the most prolific college basketball teams ever, a thirteen year NBA veteran, and a current ESPN analyst, Jalen Rose has always been known for his time on the court. Jalen wanted to utilize his growing online presence to extend and diversify his brand away from basketball.
Kerry Rhodes Kerry Rhodes was VaynerMedia's first personal brand client. He plays Safety in the National Football League and is an active Twitter user.	Bobbie Thomas For over a decade, Bobbie has been passionate about communicating ”Style is the way you speak to the world without words.” Vaynermedia set out to tackle the task of creating a website that spoke to who Bobbie Thomas was.